OUR MISSION & VALUES

Help empower parents to build strong, positive family relationships while growing well-behaved, happy children. Happy families. Better world.

POSITIVE

Positive parenting is core to what we stand for. Our product provides a positive method to enourage and motivate good behavior in children.

ENGAGING

This is key! Involving kids in the plan, the steps and the rewards in a FUN, INTERACTIVE way is the best approach to keep kids interested and motivated.

MOTIVATING

We aspire to make a real difference in families. We offer a new, break-through method to help empower positive parenting and help build strong, happy families.

EASY

Life is busy, especially for those with young children. We like simplicity and convenience. We offer on-the-go, real-time tools that make our customers’ lives easier.

LASTING

Our product method is based on well-founded research on how best to inspire long-lasting targeted behavioral changes.

SUPPORT

We’re always there for our tribe of awesome parents. We started with building a product that allows them to be consistent in parenting. We’re also there for parents by providing parenting resources articles and support.